譯文（字數 1984）：

　　近年來，外國人尤其是西方國家很少進口來自中國的華語電視節目。這篇論文焦點在消費者——復雜價值增值鏈的最后一環節。標有“中國制造”的電視節目的一個基本條件是從原來的傳統的市場到另一個以外國居民為大多數的新市場。一些認為怎樣在世界電視市場上有影響力的策略是源自于消費者理論。但是，次于特別人力資本和文化差異形式形成的壁壘，這些壁壘必定被各種投資形式所超越。………………

外文原文（字符數 6262）：

外文出處：Internationalization of the Chinese TV Sector[M]. lit verlag dr.w.hopf berlin,2007

　　Presently foreigners, especially from western countries, seldom import chinse tv programs.in this paper’s approach the focus is on consumers, who are the last element of a complex value-added chain. one basic condition for the consumption of tv programs labeled “made in china”is a specific knowledge transfer from the national market to foreign consumers. strategies regarding how to become more influential in the global tv programming markt are derived from the consumer theory. however, next to specific human capital, cultural differences form barriers in dmand. these barriers have to be transcended by different types of investments,which are discussed in this paper.………………