Abstract: For many years, college English teaching in our country pays close attention to language itself, but ignores the importance of culture. Therefore, misunderstanding may appear in cross-cultural communication. In the process of college English teaching, the effective introduction of culture of the target language is helpful in arousing students’ intercultural awareness and enhancing their intercultural communication competence. This thesis aims to introduce three principles in integrating culture into teaching college English: principle of practicability, principle of relevance and principle of moderation. It also provides some insight into four methods of cultural introduction: practice, reading, case analysis and comparison.

Key words: cultural introduction; college English teaching; principles; methods 

摘要：在我國大學英語教學中，常常出現由于忽視文化內涵的輸入而影響交際的效果，甚至導致許多場合交際失誤的案例。在大學英語教學過程中，有效的引進目標語言文化有助于培養學生的跨文化意識，提高其跨文化交際能力。本文探討了文化導入在大學英語教學中的三大原則—實用性原則、相關性原則、適度性原則和四大方法—實踐法、閱讀法、案例分析法、比較法。

關鍵詞：文化導入;大學英語教學;原則;方法